ProWein: 17 years of consecutive presence
- Mar 26, 2025
- 1 min read
Joana set off for Germany with a clear mission: to win over buyers at the world’s largest wine fair, ProWein. 🍷
As she left the airport, she was greeted by a giant screen where Germany’s future chancellor, Friedrich Merz, exclaimed with enthusiasm: “We are back!” 🗣️
“What a coincidence! So am I.”
On the way to the hotel, the taxi driver spoke about the German economy: 🚕
“Growth is slow, uncertainty is in the air… another year of stagnation is expected… how could your wine possibly help the German economy?”
Joana didn’t hesitate to reply:
“You see, my wines have a magical ingredient. They bring inner happiness that works like a yeast for the economy: the more you have, the more the dough rises. And of course, happy people perform better.” ☺️
The taxi driver, surprised and smiling, replied:
“And if you manage to make our politicians laugh, that’s already an economic miracle.”
👉 The world needs happier people.
